Juno Hamburger
Posted in Uncategorized on 04/02/2009 01:00 pm by admin
Juno Hamburger
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 Hamburger Shape Phone Movie Juno Desktop Telephone I1  US $9.17
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The Kite Shipper
In another article, I spend some time talking about designers -- including some I've come into contact with through my industrial design firm -- going to great lengths to make high-tech products resemble obsolete products of the past. It was just one more of several articles we've done, and may well continue to do, on the divide between the technically inclined cognoscenti and, well, everyone else.
Today, however, we came across an example of a literally ancient device updated to the modern age: the idea of a kite-driven ship, which we learned of via Jack Moffett. Of course, this idea has the beauty of being a very easy sell because of its familiarity, simplicity, and the fact that it actually seems to work. It's the exact inverse of the problem that Richard Ziade discussed last week about certain Internet applications that, while effective, fail to pass what he calls "the mom test." As in "will my ___-year-old mom understand this product."
Ziade contrasts e-mail -- which is very much like traditional mail -- with more leading edge applications like OpenID and even relatively tried-and-true apps like RSS feeds. "RSS lacks a real-life sibling to help people understand its purpose and value," Ziande writes. "'It's like subscribing to a magazine' doesn't really cut it."
So, before designing a new product for the high-tech era, it's crucial for creators to consider not only whether or not the concept will work, but whether the technologically non-savvy will grasp its usefulness and, if not, just how and whether it's possible to educate users enough to grasp its benefits. Sometimes a not particularly ground-breaking product may be far easier to sell if it has a low-tech analog.
So much of the reason certain products sell has to do with our level of comfort. Consider the example of a product which we suspect is doing very well right now. The reason the Hamburger Phone is likely to sell a lot of units in the immediate future may have something to do with the luck of its placement in an unexpectedly popular Oscar-nominated comedy, but we also expect that the reason the product may perhaps continue to move units for a few years to come is that it combines two highly familiar products (i.e., hamburgers and phones) in a fun way -- while being associated with the smart and likable soon-to-be teenage mother in Juno. The burger phone really passes the mom test.
About the Author
Bob Westal represents Nectar, an award winning product development consultancy and industrial design firm helping clients create products that connect to their users and expand their markets. For more information, please visit us at http://www.nectardesign.com
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Juno $4.99 Juno |
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Desktop Corded Hamburger Phone Telephone (like in the movie JUNO) - Yellow $12.99 The Hamburger Phone - Just like the one used in JunoPURCHASE WHILE STOCK LASTS. WE ARE HANDLING HUGE DEMAND FROM ENTHUSIASTIC MOVIE FANS.If you've seen Juno, then you know what this is all about.And if you haven't seen the movie, what are you waiting on? -- it's terrific.While we can't promise this Hamburger Phone (Cheeseburger Phone) will make you as sharp-tongued and clever as Juno, it will definitely make your cubicle as quirky as her bedroom.Features:Brand New Hamburger TelePhone!Receiving a callMaking a callRedial a call functionTone/Pulse SwitchableThunder protectionLED In-use indicatorSize: 4" x 4" x 2 3/8"Weight: 330gJason Reitman's "Juno" is just about the best movie of the year. It is very smart, very funny and very touching; it begins with the pacing of a screwball comedy and ends as a portrait of characters we have come to love .... by Roger Ebert |
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Hamburger $15.99 Hamburger - Poster |
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American Hamburger $10 American Hamburger |
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Hamburger Concerto $13.99 Hamburger Concerto |
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Hamburger Hill $19.99 Hamburger Hill - Poster |
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Juno and the Paycock $12.49 Juno and the Paycock - Masterprint |
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Juno and the Peacock $39.99 Juno and the Peacock - Giclee Print |
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